Sr. Director | Experience Design & Content Strategy, Global Teams

Hands-on Experience Design leader who builds and scales global design organizations, aligning UX strategy, content strategy, research, and DesignOps to measurable business outcomes. Proven in leading distributed teams, defining operating models, growing leaders, and transforming design into a strategic business capability across enterprise organizations.

Core Focus Areas

Experience Design | Content Strategy & Governance | Team Leadership & Talent Development | Design Operations & Systems | Research & Validation | Cross-Functional Leadership | Inclusive & Human-Centered Design | AI-enabled Innovation & Transformation | Editorial Leadership

Tools & Technologies

Figma suite (FigJam, Figma Make), Miro, design systems & component libraries, HTML, taxonomy / IA tooling, content management systems (CMS), Claude, Claude Code, Cursor

Recent Experience

Amdocs Studios (formerly Stellar Elements / projekt202)
Global Team Lead | Experience Design & Strategy | Oct 2025 – Present

• Lead and scale Experience Design across Amdocs Studios, uniting a global team and setting the vision, standards, and quality bar for the practice.

• Position Experience Design & Strategy as a business discipline that connects user needs to adoption, efficiency, and revenue, not just UI execution. Enable new revenue streams within client accounts.

• Mentor design leads, experts, and principals across global accounts, growing craft-focused practitioners into outcome-driven leaders.

• Run global leadership forums and communities of practice, all-hands meetings, Collab Lab, and knowledge sharing to break down silos and drive reuse across accounts.

• Own role clarity, skill frameworks, and career-progression models for the global function; partner with regional leadership on staffing and resourcing.

• Own project scoping and team resourcing; support presales and business development to create opportunities for the team and outcomes for clients.

Director | Experience Design & Strategy | Feb 2022 – Sept 2025

• Managed UX teams delivering B2B and B2C products, including 0-to-1 internal workflow dashboard that cut clicks 50% and task time 90%+, accelerating revenue recognition and improving employee experience.

• Delivered context engineering guidelines for persona-driven AI Agent and chat workflows.

• Set design strategies that align multi-workflow experiences across products; own design review, best practices, and quality control.

• Championed user-centered design through lean qualitative research and validation.

• Translated user insights into design solutions within cross-functional product teams.

• Partnered with users, business, product, and engineering to prioritize features and backlog, including a refactored dashboard that cut data load times 50%.

• Mentored and coached a remote team, building an inclusive, growth-focused culture.

Sr. Content Strategist | User Experience | Jan 2020 – Jan 2022
Content Strategist | User Experience | Jan 2018 – Jan 2020

• Led content strategy for B2B and B2C software and digital experiences with globally distributed teams, including a home-loans site that lifted channel engagement 70%.

• Built information architecture, navigation schema, and content strategy that made information easy to find, consume, and understand across platforms.

• Ran content audits and mapped communication points across user journeys to keep narrative and UX aligned.

• Delivered competitive IA audits, content models, and copy for a Fortune 50 design system.

• Co-developed strategic positioning showcase book that enabled design team to expand relationships and win new work.

Restaurant Critic & Contributing Writer
Austin Monthly Magazine | Jan 2015 – Mar 2020 (concurrent)

• Reviewed restaurants and contributed feature writing for Austin's city magazine, sustaining a public byline and editorial voice alongside full-time design delivery.

Consulting Digital Editor | Content Strategist & Copywriter
Pouliquen-Bouchon LLC | Nov 2012 – Jan 2018

• Content strategy, UX writing, and digital content writing for national brands including Dell, Whole Foods, Livestrong, Good Housekeeping, Tasting Table, and Girl Scouts of the USA

Deputy Editor | Digital Content - Everyday Food
Martha Stewart Living Omnimedia | Mar 2012 – Nov 2012

• Directed digital strategy for Everyday Food and led editorial for the Everyday Food Live app, launched alongside Windows 8.

• Led the cross-functional launch of “Everyday Food with Sarah Carey,” streamlining workflows across departments under tight turnarounds.

• Grew video viewership from scratch, averaging +7% views and +12% subscriber growth per month to 900K subscribers in under a year.

Senior Editor | Digital Content - Delish
Hearst Publications | May 2010 – Mar 2012

• Managed editorial team and operations for 50 million PVs/month website, leveraging data-driven strategies & A/B tests to boost user engagement & retention. Led design refresh & mobile site development.

Editor | Digital Content - SELF
Condé Nast | Jan 2008 – Apr 2010

• Worked with a cross-functional team to completely relaunch SELF.com, from conception to QA, based on competitive audits, user testing, & personas. Updated entire content structure & taxonomy, information architecture, & UX, including newly developed community & interactive log functionality. Managed a team of 2 junior editors & producers.

Associate Editor | Entertaining & Kitchen - Epicurious
Condé Nast | Jun 2001 – Jan 2008

• Created, assigned, & edited original articles for award-winning food site with over 7M PVs/month, including holiday-based entertaining features with top chefs & lifestyle experts, like Jamie Oliver, Mark Bittman, Amy Sedaris, & Ted Allen. Produced accompanying photo shoots; assisted with food and prop styling.

• Wrote restaurant reviews, food news and trend articles, culinary overviews, and headline, tip, and how-to copy. Regular contributor to Epicurious editors' blog, "Epi-log."

Earlier Editorial & Digital Experience

Producer | Web Content - Home & Garden Channel | Women | Jul 2000 - May 2001

Editor | Online Content | Hearst New Media & Technology | Apr 1998 - Jun 2000

Assistant Editor | Reuters (Multex) | Jun 1997 - May 1998